Tech Trek: Day 2

On Day 2 of our BYU MBA approved field trip, we scheduled visits to two more leading tech companies in Silicon Valley: hp and Apple.



We started our day off a hp. We listened to several presentations about the company and learned more about some of the hr strategies they are implementing as they increase their mergers and acquisitions. We also got to see a demonstration of their awesome new teleconferencing technology called Halo. It was incredible and will change the way companies do their business all over the world. Very very cool.





Then it was on to Apple. They really brought in the big guns for us. Our host, Scott gave us a great intro to the company product lines and the structure of the company. Then we heard from Frank Casanova, a very senior VP and one of the big guys behind Quicktime, the mega popular Apple application. In addition, they treated us to a yummy lunch in their cafeteria (which featured sushi, a real brick oven for pizza and calzones, and basically anything else you can think of), plus a couple more presentations/Q&A sessions. Then we finished off the day in their company store. Thanks to a 10% discount, several of us took the opportunity to buy some exclusive merchandise for the loved ones back home.


A couple of my takeaways: Apple says they look for people who are passionate about stuff (and that "stuff" doesn't necessarily mean Apple). They want to see that you have passion and you'll bring that passion to your work.

Next, they discussed the approach to their brand. They aspire to make every part of a customer's experience consistent and that includes everything from how they design the stuff, all the way down to the customer service (called AppleCare). Lastly, they expect perfection in everything they release and this philosophy is why they are so successful.

Later that evening, we attended a networking event at a chapel in Palo Alto. It was a great experience to informally talk to former BYU students and Utah residents about life in the Bay Area and their places of employment.

The evening concluded with a competitive round of Super Mario 3 on the class NES system. Good times.